512-863-3653 sales@tipsweb.com

Content Strategist

Job Category: Marketing
Job Type: Full Time
Job Location: Georgetown

I. General Summary of Responsibilities

TiPS has been serving a niche market for 33 years. We are a small team where every job position has a significant impact on business performance. This position is responsible for the marketing communications of TiPS products and services. The successful candidate is motivated to wear many hats and performs both the strategic and tactical tasks of content generation.

II. Specific Job Responsibilities

  1. Responsible for external corporate website presence and content.
  2. Promote TiPS products and services by newsletters and email e-blasts with input from other teams.
  3. Support in the development and generation of customer success stories.
  4. Create style guides to use as a reference.
  5. Conduct keyword and SEO research to understand customers’ needs.
  6. Monitor web traffic and engagement (e.g. conversion and bounce rates).
  7. Follow industry-related news and generate ideas around trending topics.
  8. Review and update published content as needed.
  9. Assess TiPS marketing collateral for compliance or compatibility with Alarm Management best practices.
  10. Plan and execute marketing campaigns.

III. Job Specifications

• Attention to detail and high-quality standards are required.
• Outstanding organizational and time management skills.
• Excellent writing skills evidenced by academic papers, brochures, white papers, or other written documents.
• Work experience as a Content Strategist, Content Manager, or similar role is preferred.
• Bachelor’s degree in Communication, Journalism, Advertising, Marketing, or related field.
• Knowledge of Content Management Systems, like WordPress.
• Basic understanding of HTML and web publishing.
• Familiarity with SEO guidelines and keyword research tools.

Highly Desired Skills Include:

• Experience related to the enterprise software industry.
• Previous experience with the process control market, specifically in control room operations.
• Graphical skills evidence by knowledge of Adobe Suite.
• Experience with Mailchimp email marketing or similar online marketing tools.

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